In a stupid business move which is going to make them lose thousands. Hallmark( who are way over price for a crappy card that only be read once then thrown in the trash) decide to make a bold move and sale gay "marriage cards".
"PORTLAND, Ore. - Most states don't recognize gay marriage — but now Hallmark does. The nation's largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. "Two hearts. One promise," one says.
Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage. A handful of other states have recognized same-sex civil unions.
The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure.
"It's our goal to be as relevant as possible to as many people as we can," Hallmark spokeswoman Sarah Gronberg Kolell said.
Hallmark's largest competitor, American Greetings Corp., has no plans to enter the market, saying its current offerings are general enough to speak to a lot of different relationships.
Hallmark started offering "coming out" cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year. No sales figures were available yet.
"When I have shopped for situations like babies or weddings for gay friends I have good luck in quirky stores," said Kathryn Hamm, president of the Web site gayweddings.com.
"But if you are just in a generic store ... the bride and groom symbol or words are in most cards," she said. "It becomes difficult to find some that are neutral but have some style."
Never mind the fact that the U.S Census Bureau will not recognize same-sex "marriages" and the includes Massachusetts and California. Good for American Greetings Corp for not buying into this PC garbage. Do yourself a favor buy a card from American Greetings, send a eCard or make your own. Save a tree don't buy from Hallmark. Companys like Hallmark will never learn that stuff like this never sales well with the American people.